the Bulleit bottle is iconic and has never been tampered with. 
we convinced them to tattoo it. 
an artist from each of our four cities made bottles to be used in limited local runs. 
animations ran on instagram.
the out of home featured QR codes leading to an AR experience with information about the artists behind the bottles.
with Owen Weeks, Corey Thomas. 
CDs Nate Naylor, Jeff Benjamin