two things about Chick-fil-A: everybody wants it on Sundays, and nobody remembers how it's spelled.
*student work*
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/2ae89a07-55fb-4715-9f30-1dc085bdac0f_rw_1200.png?h=97007e5d73980d642874c71d3ea0df3b)
some attribute this collective misremembering to The Mandela Effect – supposedly proof of alternate realities.
(more about this stuff here)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/bd0bed15-2839-4ea7-a4b8-94fb973103da_rw_1200.gif?h=5ee26797ef5a1f2d3aca5f1a6f9edc1a)
introducing Chic-fil-A: the bizarro-world CFA experience.
Chic-fil-A is a traveling pop-up that takes over brick and mortar Chick-fil-As across the country for one Sunday at a time. a dedicated Chic-fil-A team sets up the night before and runs the store the following day.
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/c97c15da-0f6d-4958-b725-2e481cf6a3c6_rw_600.png?h=15bcb0c8f3c4d63eb2083b9a86c45974)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/3438f346-433f-4ca7-b0d5-6d5430866a5a_rw_600.png?h=02e1c9f63aff88aff79b062eac7916dd)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/f49d988c-fde9-4660-a0fe-9fb618e3bc7c_rw_600.png?h=5d8eef652fd3610161e3d030911ede9c)
Chic-fil-A travels across the country during the summer. the only clue about its next stop is the Chic-fil-A branding on seemingly normal CFA ephemera.
aside from being open on Sunday, the store experience offers twists on favorite menu items and easter eggs only a die-hard would know(three pickles instead of two, "The pleasure is mine," instead of "My pleasure," etc.)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/f22c2e0f-b3dd-4755-8a0b-d0baba159577_rw_1200.png?h=479dfaa4f24d5ee0c9b3e2b833d52caa)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/24e5158e-a54b-4466-8d37-ca4c3b9cf414_rw_1200.png?h=2c52a5406d287bfcf327e98d8165bd35)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/bf91db24-f1f9-4486-ab14-ea0a58b871bf_rw_1200.png?h=9323e8b76eaad532106c1ed64b2f8e16)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/e5a2c60a-714f-4837-a372-23a6aa17cbcb_rw_600.gif?h=ca6b7dd9002d2928316b274ba33427d5)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/2e093151-53aa-414e-8c7b-03f6e43c6120_rw_600.gif?h=626b09d71b6a801ed546fb9c52c64446)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/3ce7e509-47c4-45e6-912e-bba019bf3aa6_rw_600.gif?h=91b095760af3939b5853dca5e1304920)
social/digital ads begin to pop up, advertising those weird new menu items.
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/1a064e3f-2c52-441e-9346-75478e56e5a0_rw_1200.png?h=e55970873a2a6e4537edbe8928a55f5a)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/0dd0dd7c-a94a-4d4b-baa8-f6c20bff78ce_rw_1200.png?h=00675265a3ab0a9433b9f43d87b03b40)
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/3ba61a80-1c0b-49cd-8c00-8b561863ebb8_rw_1200.png?h=16ec4d73c44dac1f2c17c901fc724301)
A Chic-fil-A Twitter goes live and after some #buzzy tweets they announce the grand opening of their first location. Chick-fil-A Official retweets it.
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/d842829a-eda4-48a5-a791-6978313282d7_rw_1200.png?h=ead22264a581fcd0804d94ba140aa51e)
the social buzz (#onlyopensundays) and press reaction generate scads of Free Media Impressions.
![](https://cdn.myportfolio.com/865fc4df1d831ca15ea5a47dfd540a11/8b6ccaa8-fb9e-44f3-a62f-e3455ffbfe85_rw_1200.gif?h=9263fd765d41aaa553ccc9dc13f3b22c)