the best thing about Netflix is having options.
the worst thing about Netflix is having to make a decision.
Netflix TV is a 'new' way to watch the same old Netflix. when the app is opened, something immediately starts playing. (by default, something from the user's personal channel.)
once it's over, the next thing in the channel starts playing, preventing any dreaded Show Fatigue.
navigation works how you'd think it would. users can click or swipe right and left for related content, or up and down for different channels, surfing around the Netflix content offering.
to organize Netflix's huge amount of content on offering, we drew inspiration from their existing categories and created a system of channels, little graphic sub-brands to match the personality and mood of the content within.