smartwater wanted to make pete davidson the face of the brand.
he's staying hydrated, or whatever.
so we did that, for some reason. 
we felt we'd be remiss if we didn't pay homage to the original. 
pete made his appearance on july 5th—arguably the day you'd be most parched. 
we also sat our man down and grilled him for all the nuggets of wisdom he was worth. these were the brand-friendly ones: 
with Andrey Ter-Grigorian, Michael McLenighan