when the award-winning real-time social team for everyone's favorite vitamin-based beverage needs someone to run it, so the saying goes, you answer the call.
for some reason, north america's only marsupial featured heavily.
there was goblin lore: 
there were ongoing legal battles:
since this was real-time, we spent months making deranged posts first thing every morning. here's a bunch more of them: 
then there were some (slightly) more meaningful ones, and i got to insert my alphabet soup agenda into the fun-loving brand.
it was an honor and a privilege to serve with Andrey Ter-Grigorian, Leah Hale,
and our very cool clients.